Noon Mediterranean Grill

(Formerly known as VERTS Mediterranean Grill)

Event Management, Marketing, & Influencer Engagement

Listed amongst CNBC's top 10 hot restaurant brands to watch, Noon is an award-winning restaurant concept that delivers on its mission to become the culinary leader in fast-casual Mediterranean food by serving chef-inspired pitas, bowls and salads. Teams in each one of our restaurants' kitchens prepare savory, healthy food from scratch daily using fresh, all natural ingredients.

 

 
 

Work

Built out Noon’s in-house events department, working with other teams to promote marketing strategies & initiatives through the events department. Hosting at least 2 activations per month across 4 markets, the events department organized a variety of events from major food festival appearances & demonstrations to fine dining pop-ups to campaign-specific tasting & branding events. In addition to the development of the in-house events department.

Developed an influencer marketing program known as Taste Buds and created a strategic guest engagement program called Mind Blowers to improve guest relations & recovery.

This work resulted in:

  • 17% increase in restaurant sales
  • Featured in Restaurant Development & Design
  • 10 partner blog posts
  • Partnerships with local brands such as Austin Food & Wine Festival, Saint Arnold's Brewing Company, Yelp Elite, and Deep Ellum Brewery
  • A still-growing nationwide influencer marketing program known as Taste Buds reaching over 2 million people 
  • 50% of total Taste Buds were recruited through events
  • ROI of 30% of attendees becoming Taste Buds 
  • 75% increase in returning guests through the guest engagement program, Mind Blowers
 
Noon at the Austin Food & Wine Festival in 2017

Noon at the Austin Food & Wine Festival in 2017

Plant Powered by Noon event, where influencers were presented with a vegetable-focused menu

Plant Powered by Noon event, where influencers were presented with a vegetable-focused menu

Opening of the Noon Philadelphia location

Opening of the Noon Philadelphia location

Engaging Noon's Yelp audience with a Yelp Elite Event in NYC

Engaging Noon's Yelp audience with a Yelp Elite Event in NYC

Shelbie is honest, dependable, and incredibly hard-working. Beyond that, she is an impressive problem solver who is always able to execute with strategy and confidence.
— Keith Peterson, VP of Marketing, Noon Mediterranian Grill