Noon Mediterranean Grill
(Formerly known as VERTS Mediterranean Grill)
Event Management, Marketing, & Influencer Engagement
Listed amongst CNBC's top 10 hot restaurant brands to watch, Noon is an award-winning restaurant concept that delivers on its mission to become the culinary leader in fast-casual Mediterranean food by serving chef-inspired pitas, bowls and salads. Teams in each one of our restaurants' kitchens prepare savory, healthy food from scratch daily using fresh, all natural ingredients.
Built out Noon’s in-house events department, working with other teams to promote marketing strategies & initiatives through the events department. Hosting at least 2 activations per month across 4 markets, the events department organized a variety of events from major food festival appearances & demonstrations to fine dining pop-ups to campaign-specific tasting & branding events. In addition to the development of the in-house events department.
This work resulted in:
- 17% increase in restaurant sales
- Featured in Restaurant Development & Design
- 10 partner blog posts
- Partnerships with local brands such as Austin Food & Wine Festival, Saint Arnold's Brewing Company, Yelp Elite, and Deep Ellum Brewery
- A still-growing nationwide influencer marketing program known as Taste Buds reaching over 2 million people
- 50% of total Taste Buds were recruited through events
- ROI of 30% of attendees becoming Taste Buds
- 75% increase in returning guests through the guest engagement program, Mind Blowers